Contextualises the economic importance of tourism in global, domestic and regional terms within the island of Ireland

Considers various elements of Irish tourism; such as the unique collection of products, service, events and attractions that combine to create the Irish welcome

Discusses three crucial elements of tourism in Ireland: Accommodation, Transport & Visitor Attractions

Analyses and critiques the travel industry itself, giving particular focus to the ever-evolving and varied impacts of technology and e-business

Written with a strong student focus, each chapter concludes with revision questions, exam-type essay questions, tasks, assignments, and a list of further resources

Suitable for students taking Tourism courses or modules in third level colleges, Institutes of Technology and Universities

Additional information available includes: PowerPoint slides A monthly newsletter called ‘The Welcome News’ which provides hyperlinks to key news articles and events for each month Twenty additional case studies An up-to-date Contacts Directory for public and private travel & tourism organisations Industry statistics for Ireland & world tourism patterns Relevant web links

The author aims to update the website annually with information on key changes, trends and developments in the travel and tourism area