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The fourth edition of this successful and well-established textbook provides an introduction to marketing theory, supported by examples of Irish and international marketing best practice. 
ISBN: 9780717149810
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Irish Patterns & Perspectives
By Margaret Linehan
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New textbook on the subject of Consumer Behaviour from a uniquely Irish perspective
ISBN: 9780717144563
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A Practical Approach
By Ellen Gunning
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New updated edition to reflect the fully revamped syllabus of examinations for the Diploma in Public Relations (PRII) — an essential practical guide for all Public Relations students and practitioners.
ISBN: 9780717142088
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Theory and Practice
By Christine Domegan and Declan Fleming
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This updated edition of the well-established textbook on the theory and practice of Marketing Research in Ireland, presents a balanced theoretical, applied and managerial approach to the subject area, in a student-friendly and readable writing style.
ISBN: 9780717142002
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An Irish Perspective
By Patricia Medcalf
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Provides students with a full understanding of integrated marketing communications.
ISBN: 9780717135752
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