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Management
Retailing in Ireland
Edited by Edmund O'Callaghan and Don O'Riordan
Print
€29.99
Available

A unique new book that presents a broad review of the Irish retail sector while delivering unique insights into its operation and the market forces that drive its development.

  • Addresses contemporary retail themes and issues within the following subjects:
    • Marketing and Branding
    • Spatiality
    • Technology
    • Strategy
    • Regulation
    • Economics.

  • Provides an historical overview of the evolution of retailing in Ireland, its heritage brands and the emergence of modern shopping formats.
  • Analyses the productivity and efficiency of Ireland’s distribution model in comparison with international norms.
  • Discusses changing consumer trends and characteristics, analysing their impact on the retail offering.

  • Presents an overview of the internationalisation of the Irish retail sector.

  • Reviews the influence of regulation on retail development in Ireland.

  • Explores the impact of technology on decision-making,including location optimisation, customer targeting and online retailing.
  • Assesses the rise of collaborative independent retail networks and the role of community-based retailing in the future development of the sector.
  • Written by a team of specialist lecturers from the Republic of Ireland and Northern Ireland.

Written for:

  • Students of retailing at undergraduate and postgraduate level
  • Marketing students taking a specialist retail module
  • Retailing practitioners in Ireland
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