Make That Grade Marketing - Gill & Macmillan

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Make that Grade Series

Make That Grade Marketing

Make that Grade Series

Make That Grade Marketing

By Margaret Linehan and Thérèse Cadogan

Availability:	In Stock
Category(ies):	Make that Grade Series

List Price ~~€15.99~~

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Our Price €14.39

Description

Updated and written with a clear focus on the learner

Provides a complete overview of Marketing for fast, effective revision

Provides quick access to key concepts and cases

Presented with clearly defined learning objectives and relevant case studies

Revision questions are also provided at the end of each chapter

Suitable for students taking a Marketing module as part of a degree or diploma programme or students taking Marketing Institute of Ireland exams

Also suitable for students taking Marketing modules at FETAC Level 6, HETAC Level 6 & 7

Author Biography

Dr Margaret Linehan, BBS, MBS, PhD is a senior lecturer at Cork Institute of Technology. Thérèse Cadogan, BA, HDip COFMRD, Dip in PR lectures at St. John’s Central College of Further Education and Training, Cork.

Table of Contents

1. Introduction to Marketing
2. Consumer and Organisational Buying Behaviour
3. Company Analysis and Marketing Planning
4. Competitor Analysis
5. Marketing Information and Research
6. Segmentation, Targeting & Positioning
7. Product
8. Price
9. Distribution
10. Marketing Communication

Publication Details
Format	Paperback, 184 pages
ISBN	9780717142064
Imprint	Gill & Macmillan
Language	English
Product Dimensions	234 x 156 mm
Publication Date	April 2007

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