An overview of marketing principles and concepts, updated to reflect the challenges of the global recession.

Updated edition of this well-established, concise text on the theory and practice of management in Ireland.

The definitive, concise text for exam success! A concise introduction to key aspects of the Irish Legal system.

The definitive concise text for exam success! Provides a complete overview of Organisational Behaviour for fast, effective revision.

The definitive concise text for exam success! Gives students a thorough understanding of the dynamic Irish marketing environment through a wide range of marketing examples from Irish companies