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Communication for Business
By Henry McClave
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Availability:
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In Stock
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Category(ies):
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Communications
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List Price
€28.99
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Our Price €26.09
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Description
• Comprehensively presents the underlying concepts and elements of key communication skills for both business and professional students in Ireland • Presents a balanced, theoretical, applied and managerial approach to the subject • Online support material is available for lecturers.
New to this Edition:
• Chapter on Electronic Communication significantly revised • Many illustrations and ‘best practice’ examples renewed and updated • New sections on ethical and security considerations in business communication • Increased emphasis on active student learning and the use of web-based resources in exercises and assignments • Suitable for students studying Communications or Professional Development modules on Certificate, Diploma or Degree level course • Also suitable for training courses in management or office administration

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Author Biography
Henry McClave, PhD, MA, Med, HDipEd, DipEd, lectures in Communication and Management in the faculty of Business, Dublin Institute of Technology and has many years experience of teaching on professional and management training courses.

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Table of Contents
Part 1: COMMUNICATION AND ORGANISATIONS 1. Introduction to Communication 2. Communication in Organisations 3. Marketing Communication 4. Electronic Communication PART 2 RESEARCH & WRITING SKILLS 5. Finding Information 6. Effective Writing (1): The Writing Process 7. Effective Writing (2): Style PART 3 BUSINESS WRITING 8. Business Correspondence 9. The Business Report 10. Other Written Forms PART 4 ORAL, VISUAL & NON-VERBAL COMMUNICATION 11. Non-Verbal Communication 12. Oral & Aural Communication 13. Giving Talks & Presentations 14. Visual Communication PART 5 COMMUNICATIONS AT WORK 15. Groups & Teams 16. Meetings 17. The Employment Interview

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Publication Details
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Format
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Paperback, 382 pages
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ISBN
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9780717144556
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Imprint
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Gill & Macmillan
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Language
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English
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Product Dimensions
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245 x 175
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Publication Date
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August 2008
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