After more than a year of the hardest hitting recession in living memory, Irish business has been left shell-shocked. A generation of business owners and managers, who had been conditioned to only consider solutions that involved throwing (borrowed) money at a problem, are now compromised by the bust and ill-equipped to deal with the challenges they face.
This book provides a framework to help businesses successfully trade through the recession. It sets out the seven principles (7Cs) of business recovery devised by the author based on his own experience in the area of corporate business recovery. The ‘7Cs’ are principles and skills that you should employ if you want to beat the recession.

Presented in a clear and accessible style, this book based on reality, not theory, and provides sound business advice. Each of the principles is illustrated by anecdotes and real-life examples from the author’s business experience.