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Accounting & Finance
Fundamentals of Investment
By Brian O'Loughlin and Frank O'Brien

An updated edition of this introduction to the fundamentals of investment, reviewing the operations of the industry post-financial crisis from a variety of perspectives.

  • New to this edition:
    • Reflects the myriad of changes to the investment markets since the financial crash
    • Several new case studies, including the Eurozone Sovereign Bond Markets and the Irish Banking Sector
    • New chapter on Alternative Assets.

  • Introduces investment concepts and issues in a conversational manner, using Irish case studies and examples where appropriate.

  • Examines key topics relating to investment, including:
    • Retail Investor’s Choices
    • Portfolio Theory
    • Real Economy and the Markets
    • Pension Fund Investment
    • The Fund Management Industry
    • Evaluating Investment Performance.

- Students studying for industry qualifications in the banking, insurance and investment sectors
- Any university course where investment is a module
- Investment practitioners and those working in support functions, such as sales/marketing, administration and IT support within the investment, banking and insurance sectors
- Pension trustees
- Informed private investors

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